FITSTORE was founded by Queensland couple Ben & Jacqui Hoole. We've been specialist online distributors of quality activewear for over 15 years, and have fitness and fight sports industry experience spanning 3 decades. Over the years, we've not only developed considerable expertise within the gym and combat sports industries, but, as long-time online specialists, we're able to deliver outstanding customer service and online shopping experiences.

At FITSTORE, we sell top-end, enthusiast-level gym, boxing and martial arts products at some of Australia's most competitive prices, backed by professional and knowledgeable customer support and quick, easy and reliable online shopping.

Ben Hoole, Managing Director

Ben Hoole (MBA., MPET., B.Comm) has over 30 years of business experience and holds an undergraduate degree in accountancy, a master's degree in business administration, and a master's degree in professional education and training. He has particular expertise in the management of Internet-based operations, has owned and managed a number of online operations, and has almost 20 years experience as a hands-on digital artist/ designer/ programmer/ developer. Ben has consulted to small business and designed and delivered training courses in various management and Internet-related disciplines.

Before founding our company in 2001, Ben worked in health and fitness (as a qualified coach/ trainer, naturopathic nutritionist and gym owner/ manager) for around 15 years. At around 50 years of age, Ben has now been bodybuilding, boxing, and, in more recent years, training in both Muay Thai and Taekwon-Do, for over 3 decades. His wife and daughter are also both practicing martial artists.